The Algorithm is God.

And if this is true, you must revolt.

You’ve thought about something in silence, or mentioned it in passing to a friend, and your phone brought it up before you even typed a word. You’ve stared in disbelief at how wrong someone could be about a topic you’ve researched to death… and they stared back at you the same way. You’ve also taken the news so personally you forgot your local geography.

This is the power of the algorithm.

It makes it possible to experience the world from your little room, and gives you access to endless information. You believe it ‘expands’ your horizons and keeps you on track with what is happening in the world,

But that is not all.

It also deceives you into thinking your reality is the reality of 8 billion others on Earth. It makes the world’s problems your problem. It distorts life until you’re always the one who’s right, and those against your opinion become enemies instead of just people who see the world differently.

I’m not here to tell you ‘how’ it works because I can’t explain the movements of a God.

But what I can tell you is - What it is; Why it is, and how you can attempt to escape it (even when you would fail).

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In tech circles, they call them FAANG. “The Magnificent 7”.

Meta.

Apple.

Amazon.

Alphabet.

Microsoft.

Nvidia. and;

Tesla.

They own the algorithm that owns you, and they control the algorithm that controls you.

Meta owns Instagram, Facebook and Whatsapp - the biggest digital empire in the physical world. It handles your relationships, what you desire, and the depth of your own character.

Apple has created an eco system you would never want to leave. iPhone, AirPods, Apple Watch, then what’s Dell when MacBook exists? It has made a never ending social ladder (iPhone 1 to 17 is proof).

Amazon started out with small retailers, used them as stepping stones, kicked them out and pushes only the products it sells.

Alphabet is Google. It knows your location (Google Map), your identity (Google accounts), and your curiosity (search engines).

Tesla is going to the moon, Nvidia owns the machines that will replace you and Microsoft owns your work.

But you don’t know how involved they are in every breath you take.

You might think that your “engagement” is what informs the algorithm. But, it goes deeper than that. The algorithm knows when you spend one second longer on a video. It can feel your hand hovering over the ‘like’ button. It records when you click, and keeps it even after you “unlike”. It can track the movement of your eyes on your screen, and it hears you when you speak.

You don’t have a dumb phone - The phone has a dumb owner.

You begin by ‘training’ it with your preferences, and it continues by validating your preferences. It controls your opinion to manufacture conflicts in the world. Blacks and Whites, Muslims and Christians, Jews and Anti-Semites, Feminists and Misogynists, Left and Right - each group genuinely believing they are right. Each group baffled by the clear ignorance of the other. Each group not seeing past the algorithm in their faces, and this is what it was created to do.

To monetize your attention. This is its purpose and what it is constantly optimised to do.

The Big 7 knows that people have data - and data is money. They created a being so great you cannot escape or look away from it. It runs on your attention, and thrives in your ignorance. It validates you. It is why Christians would defend logic in the Trinity, and why Muslims would defend their Prophet. It is why the Left would genuinely believe a man can become a woman, and the Right needs to turn to man-made religion to defend gender ideology. Everyone has ‘facts’ to prove their stance.

This is the algorithm. It flatters all sides.

It is omniscient. It knows more about you than you. It knows how to circle back your ‘objective views’ and ‘deep research’ into what would suit your bias. It is omnipotent. It can erase you from the face of the earth like you never existed. The digital world can - and does - spill into the physical world, and the algorithm is the God of the digital world.

It can put food on your table (Chowdeck, Glovo); put clothes on your back (Jumia, Shein); give you a roof over your head (Upwey Global; PWAN). The algorithm gives you every basic thing you need, and in return it becomes the only thing you trust. “Data is life” is more than just an ad.

You can hardly escape it.

But if there is a way, it is Eternal Vigilance. A digital detox. The old “Drop your phone” mantra. You escape it through books, through looking at people in the eye and speaking with them, through touching grass. The algorithm wants to make the world’s problem your problem - but you shouldn’t let it do that. You should look at the things around you and deal with them. You should see the life close to you.

But this doesn’t guarantee a complete escape.

The books you read are written by people who have been tainted by the algorithm. The people you speak to are also being controlled by the algorithm. The Bible would say “Watch and Pray”.

It says “Watch” because you need to be vigilant. You need to over-block, to over-mute, to amplify your reality over your phone. It says “Pray” because you would need the help of a higher power to defeat the highest power on Earth.

The algorithm is a subset of God. Your God, whoever He may be - is the superset.